ETech: Michael H. Goldhaber, The Real Nature of the Emerging Attention Economy
Goldhaber is a thinker. So what he presented isn’t easy to sum up in a few paragraphs–illustrated by how many people were taking photographs of each of his slides. I’ll just try a quick summary, because I’m guessing he’ll make his thoughts available online, or in a book.
“Think of the human world as a Massively Multiple Interactive Game (which it is).” Segments of history include feudal, MMI (exchange of Money, the prevalence of Markets and the dominance of Industrial production of standardized goods), and the attention economy. Goldhaber detailed the aspects of these three levels, and their differences.
He also discusses the concept of attention.
It was all very interesting, but something that needs exploring in more detail. Thankfully, Goldhaber hopes to do a workshop later.
March 20th, 2006 at 7:43 am
[…] Doc Searls added a new wrinkle in the attention economy discussion by looking for intention. See Umair Haque, Scott Karp and Richard Giles for more reaction to ETech06 and the economy of attention/intention. The thing everyone appears to agree upon is that this centres on the buyer with an intended need/want/desire, not a seller with a need to sell. For further seminal thinking on the attention economy and the end of scarcity that goes all the way back to 1997, see Michael H. Goldhaber, “The Attention Economy and the Net”. […]